poundland has posted annual sales exceeding the £ 1billion mark for the first time in yet another sign of the discount stores ' sustained challenge to established supermarket retailers .
the firm revealed yesterday total revenue over the 12-month period - excluding its spain interests - grew 11.8 per cent to just over £ 1.1 billion , breaking through the £ 1bn barrier for the first time and matching more established retailers such as wh smith .